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Second Life Toys, an organization created by Dentsu employees Akira Suzuki and a colleague, has created a service with the goal of raising awareness of child organ transplants and build a community that supports donation.

Stuffed Animals With a Purpose

In association with Japanese organ transplant group Green Ribbon Campaign, the company matches organ donors with patients. What makes this so special? They are all stuffed animals.

second life toys stuffed animal

The Process is Easy

Customers can take pictures of the stuffed animal that needs repair, or they can send in a donor animal. Once a pair is matched, the patient stuffed animal is sent in for the transplant process.

second life toys stuffed animal“This project aims to once again infuse life to broken toys, so that the owners can play with the toys again,” read a description on the organization’s site. “Our hope is that, through this website and this initiative, more people will have a deeper understanding of organ transplant and actually contribute to the lives to be saved.”

second life toys stuffed animalAfter the process is complete, the newly healed toy is returned and able to play again, just like the children who receive transplants can.

[UPDATE: You can now turn custom artwork into a one-of-a-kind plush! Make your own stuffed animal by clicking here to get started!!]

“Through this initiative, I came to think about organ transplant for the first time,” customer Yuko Ogura said in a testimonial. “Even if my life may end, if it is possible to save the others, I thought I want to take part in that. I support organ transplant that may save and connect lives.”

second life toys stuffed animalDaiya Seto, another customer, said, “There are many people who are in need of organ transplant. Instead of avoiding to talk about that topic, it is important for each one of us to have a deeper understanding of organ transplant and have one’s own opinion about it.”

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My name is Tucker Berardi, and I am an intern at Budsies as well as a college student. I love to write and am an aspiring journalist -- I am curious and driven and I believe there is always a story to tell! For me, the world is filled with adventures to be had or dogs to pet and I like to seek out and experience as much as I can. Coffee is my drink of choice.